Resources for social marketing in Africa
AFSMA KNOWLEDGE HUBExplore practical tools, professional standards, research, case studies and opportunities from AfSMA and its global network.
Find what you need
Start with social marketing
New to social marketing or to AfSMA? Begin with the core ideas, language and principles that guide the field.
Professional standards & inclusion
Guidance for ethical, inclusive and accountable social-marketing practice.
Research, evidence & case studies
Explore African social-marketing practice, conference learning and evidence from the global field.
Tools & partner resources
Practical tools and network resources for designing, delivering and learning from social-marketing programmes.
Opportunities & participation
Contribute to the field, develop quality programmes and be recognised through AfSMA and iSMA opportunities.