Mission & Objectives

Mission

AFSMA serves as a platform for exchange and mutual learning for persons interested in and committed to, social change in Africa. AfSMA brings together stakeholders from public, private and commercial sectors, policy makers, funders, practitioners, academics, researchers and scholars to share best practices, build capacity, nurture the social marketing field and develop innovative solutions to social challenges in Africa.

Objectives

The main objectives of AfSMA are:

To establish a community of social marketers and social change agents across the diverse regions, economies, cultures and languages of Africa
To encourage cooperation among social marketing and behaviour change stakeholders
To document social marketing and behaviour change research and practice, and to develop regional capacity particular to Africa and its social challenges
To enhance and facilitate knowledge and experience exchange in the different fields of social and behaviour change
To develop a community of practice and facilitate spaces for the dissemination of best practices across broad geographic and topical areas
To build capacity and skills for social marketing or social change in Africa
To promote the use of social marketing as an approach to social change in Africa
To promote public understanding and education about social marketing
To engage policy makers in promoting social marketing.