August 2026

Since social media has become a key platform for social marketers to communicate with their target audience, understanding paid verification and its impact on credibility is essential.

In this webinar hosted by the African Social Marketing Association (AfSMA), Evans Ijakaa explores what paid verification is, what verification badges mean, and how they shape the perceived credibility of communications.

What you will learn

• What paid verification is and how it works on major social media platforms.

• What verification badges signal to audiences and why they matter for trust.

• How paid verification affects the perceived credibility of social marketing communications.

• Practical strategies social marketers can use to rebuild and maintain digital trust in the age of paid verification.