Wednesday 20th November 2024
@4PM – 5:30PM CAT | 6PM – 7:30PM EAT I
9AM – 10:30AM EST

Africa’s most impactful social marketing campaigns

Join the Africa Social Marketing Association (AfSMA) for an insightful introduction to their webinar series. Hosted by a passionate advocate for social change, this episode features including Professor Debbie Ellis, Jackie Namara Rukare, Elle Brooks and our key speaker: Gael O’Sullivan . Discover AfSMA’s mission to foster social and behavioral change across Africa through education, networking, and innovative campaigns. Learn about Rotary International’s polio eradication efforts, the Sky Girls program for adolescent empowerment. Finally, the keynote speaker, Gael, provided a broader perspective on social marketing’s evolution, successes, challenges, and future directions in Africa. She stressed the importance of cultural relevance and leveraging both traditional and digital tools in social marketing efforts.

Engage in discussions exploring strategies for effective social marketing in diverse cultural contexts.

Speakers Profile

A social and behavior change (SBC) expert and social marketing thought leader with more than three decades of experience, Ms. O’Sullivan’s health communication and social and commercial marketing skills have shaped projects addressing pandemic threats such as avian influenza in addition to projects focused on family planning, reproductive health, HIV/AIDS, malaria, nutrition, tobacco control and prevention, harmful alcohol consumption, chronic disease prevention, and child health in the U.S. and worldwide.

Prof Debbie Ellis is a Professor in Marketing in the School of Management, IT & Governance at the University of KwaZulu-Natal, South Africa. Debbie is a graduate of the University of Cape Town, South Africa and KTH, Royal Institute of Technology in Stockholm, Sweden. She has over 30 years of consulting, teaching, supervision and research experience. Debbie is the President of the African Social Marketing Association (ASMA) and is on the International Social Marketing Association (iSMA) Board of Directors.
She reviews for numerous international journals in the Marketing field. Debbie is on the editorial boards of Business Strategy & Development, Health Marketing Quarterly, the Journal of Social Marketing, the Journal of Marketing Education, and Sustainable Development amongst others. Her primary areas of research interest include social marketing, education for social marketing, purpose marketing, behaviour change, eco-consumers, young consumers, and consumer knowledge. Her work has been published in the Journal of Cleaner Production, Sustainability Science, the International Journal of Consumer Studies, Young Consumers, Corporate Social Responsibility & Environmental Management and Sustainable Development, amongst others.

DEBBIE IS THE CURRENT PRESIDENT OF THE AFRICA SOCIAL MARKETING ASSOCIATION (AFSMA), SHE WILL BE HIGHLIGHTING THE VITAL ROLE OF AFSMA IN ADVANCING SOCIAL MARKETING ACROSS AFRICA.

Jackie has over 25 years of experience in marketing, communications, and public relations, and is currently the CEO of Iguru Consult Ltd. Her career includes senior roles at Vodafone Uganda, Stanbic Bank, Airtel Uganda, Unilever Uganda, and Uganda Breweries. She excels in building and leading marketing teams, crafting and executing strategic business plans, and leveraging a vast network for impactful projects. As a Chartered Marketer and Fellow of the Chartered Institute of Marketing, Jackie is committed to developing marketing professionals through her work as a trainer in marketing and with the Uganda Marketers Society. She is also passionate about health marketing, particularly in diabetes awareness and advocacy. She has served on boards for SINFA Uganda, Uganda Health Marketing Group and currently sits on the boards of Capital Solutions Ltd, Egg Production Ltd, ICTAU, TOTEC Uganda and Datacare Uganda Ltd and on the Advisory Council of the Uganda Marketers Society.

JACKIE WILL BE SHARING THE REMARKABLE STORY OF ROTARY INTERNATIONAL’S 35-YEAR INITIATIVE TO ERADICATE POLIO, A POWERFUL EXAMPLE OF SUSTAINED SOCIAL MARKETING FOR SOCIAL CHANGE.

ELLE WILL DELIVER A PRESENTATION ON THE AWARD-WINNING SKY GIRLS EMPOWERMENT CAMPAIGN, AN INNOVATIVE SOCIAL MARKETING INITIATIVE DESIGNED TO INSPIRE TEENAGE GIRLS TO BUILD RESILIENCE AND CONFIDENCE. RECOGNIZED AT THE 2022 WORLD SOCIAL MARKETING CONFERENCE WITH THE “HIGHLY COMMENDED PAPER” AWARD, THE CAMPAIGN EXEMPLIFIES HOW SOCIAL MARKETING CAN DRIVE MEANINGFUL BEHAVIOURAL CHANGE.