African Social Marketing Association Conference 2023
The inaugural African Social Marketing Association Conference (AfSMAC) was held in Johannesburg between 24-26 April 2023.
The 1st African Social Marketing Conference
The African Social Marketing Association (AfSMA) partnered with Fuse Events to host the first-ever African Social Marketing Conference
(AfSMAC). This landmark event was the first of its kind on the African continent, bringing together practitioners and researchers from diverse disciplines and sectors to share knowledge, learn new skills, and develop networks.
The conference united academics and practitioners from across Africa, focusing on using marketing tools and principles to create positive social change in areas such as public health, conservation, climate change, and safety. This event showcased the latest and most impactful examples of social marketing and behavior change communication from across the continent.
Planning Committee
Prof. Debbie Ellis
Acting President, African Social Marketing Association & Associate Professor, School of Management, IT & Governance at the University of KwaZulu-Natal
Prof. Helen Duh
Head of School, School of Business Sciences, University of the Witwatersrand
Adebayo Fayoyin
Professor of Mass Communication with Caleb University Lagos, Nigeria & Associate Professor of Social and Behavior Change Communication (SBCC) at Wits School of Public Health, University of the Witwatersrand
Claire Naidoo
Founding Director, LiveMoya
Dr. Paul Issock
Senior Lecturer, Marketing, University of the Witwatersrand, Johannesburg & African Social Marketing Association Board Member
Menna Kamel
Social Marketing and Behaviour Change Consultant, iSMA Founding Member
Mornay Roberts-Lombard
Professor, Department of Marketing Management, University of Johannesburg.
Prof. Jeff French
iSMA President, CEO Strategic Social Marketing, Emeritus Professor Kings College London & Brighton University
Richard Burns
Co-Founder and Director, SkillBridge Behaviour & Learning
Sara Jewett Nieuwoudt
Senior Lecturer, School of Public Health, University of the Witwatersrand
Photos from AfSMAC 2023
