1. Classification for Peer Review

The information in this section will be used to categorise the application for review.

Sector *
Please select a sectorSocialEnvironmentalEconomicCross-sector or Other

Country of Implementation *

Select the African country in which the work was conducted.

Select a countryAlgeriaAngolaBeninBotswanaBurkina FasoBurundiCabo VerdeCameroonCentral African RepublicChadComorosDemocratic Republic of the CongoRepublic of the CongoDjiboutiEgyptEquatorial GuineaEritreaEswatiniEthiopiaGabonGambiaGhanaGuineaGuinea-BissauIvory CoastKenyaLesothoLiberiaLibyaMadagascarMalawiMaliMauritaniaMauritiusMoroccoMozambiqueNamibiaNigerNigeriaRwandaSao Tome and PrincipeSenegalSeychellesSierra LeoneSomaliaSouth AfricaSouth SudanSudanTanzaniaTogoTunisiaUgandaZambiaZimbabwe

Populations and Audiences *
Select all that apply.

Other Population / Audience *

2. Applicant Details

Case Study Title *

Name of Person Submitting the Application *

AfSMA Membership Number *

Contact Email *

Organisation and Role
Optional

3. Case Study Overview

Case Study Summary *

Provide a brief overview of the programme or intervention.
Maximum 100 words.

4. Context, Objectives and Approach

Issue and Context *

Describe the social, environmental or economic issue being addressed and provide relevant background.
Maximum 250 words.

Behavioural and Supporting Objectives *

Describe the intended behavioural outcomes and supporting objectives, including public benefits or changes in awareness or attitudes.
Maximum 250 words.

Intervention Approach *

Describe what was implemented, for whom and how.
Maximum 500 words.

5. Application of Social Marketing

Social Marketing Principles Demonstrated *
Select all that apply.

Involved comprehensive research, analysis, planning, management and evaluationHad a citizen orientation and focus: people helped select, develop, deliver and/or evaluate the interventionUsed theory-, insight-, data- and/or evidence-informed audience segmentation to tailor development, delivery and evaluationIdentified barriers to the desired behaviours and competing influences, and developed strategies to address themIllustrated critical thinking and a reflexive, adaptive approachApplied ethical practices: acceptability, e.g. best practice review, community planning, pre-/pilot-testing, qualitative/quantitative research with the target audienceApplied ethical practices: transparency, open, honest and accessible communicationApplied ethical practices: balancing potential benefits and costs

Evidence of the Selected Social Marketing Principles *

Briefly explain how the programme demonstrated the principles selected above. Use specific examples where possible. Maximum 250 words.

6. Results and Outcomes

Results and Outcomes *

Provide evidence of measured outcomes in relation to the programme’s goals, whether positive or otherwise. Maximum 250 words.

7. Poster Submission

Upload the Case Study Poster *

A1 landscape format: 841 × 594 mm.
Digital dimensions: 7016 × 4961 pixels.
Single page. Designed for A1 printing and LinkedIn.
Maximum file size: 5 MB.
Accepted formats: PDF, JPG, JPEG or PNG.