Board of Directors

Daudi Ochieng is a seasoned Marketing Communications specialist with over 30 years of experience in Social Marketing and Social and Behavior Change across the African continent. As a social marketer, he has been instrumental in developing and implementing innovative strategies to address critical health and governance challenges in Africa. Daudi is also the founder and board member of the Africa Society for Social and Behavior Change, where he has spearheaded transformative initiatives that have significantly improved public health outcomes in multiple countries. His extensive experience includes the design and execution of award-winning campaigns, such as the “Get Off the Sexual Network! Campaign” and “The Good Life Show,” showcasing his exceptional ability to mobilize communities, influence policy, and achieve measurable impact. A visionary leader in integrating digital solutions into public health, Daudi’s expertise has consistently earned the trust of donors and forged strategic partnerships, solidifying his position as a key influencer in advancing health and well-being across Africa.

With two decades of rich expertise, Nuno is a seasoned marketing professional specializing in social marketing, micro-insurance, WASH, nutrition, HIV & family planning, malaria, and brand management. Throughout his career, Nuno has demonstrated a dedication to excellence, strategic innovation, and the development of impactful solutions tailored to resonate with last-mile markets. At present, his focus is on validating social entrepreneur models as a powerful catalyst for demand generation in support of social impact interventions.

Mobolaji is a marketing practitioner with over eight years’ combined experience in branding. He is an Advocate for a sustainable marketing model which leverages technology, adjacent industry collaboration and strategic partnerships based on true consumer insights and ultimately designed to advance humanity. 

Dr. Paul is a senior researcher affiliated with the School of Business Sciences at the University of the Witwatersrand, South Africa. With over a decade of experience in consulting and applied research, he specialises in sustainable marketing. His extensive work in social marketing has driven significant progress in promoting eco-friendly behaviours, including the adoption of energy-efficient products, solid waste separation for recycling, and organic food consumption.  Dr. Paul also provides expert consultancy to organisations, guiding the effective implementation of corporate social marketing strategies to foster meaningful behaviour change.

Lucy Chabala Kawesha, a full-time Business Studies lecturer and PhD (Marketing) candidate, is passionate about bridging academia and practice through youth empowerment. As a ‘pracademic,’ with vast industrial experience in marketing, higher education, retail, sales, brand management, and now academia, she mentors student entrepreneurs, applying social marketing theories to real-world business challenges. She teaches at the National Institute of Public Administration full time and the University of Zambia part time. Her research foci are social marketing, digital marketing, consumer behavior, and brand management. Dedicated to her academic and industrial pursuits, Lucy contributes to developing future business leaders in Zambia and beyond.

Lina Khattab is currently working as a Lecturer at the Faculty of Commerce, Business Administration Department at Cairo University (Egypt). She has a PhD from the University of York (UK). Her research looked at the role of social marketing in the context of household water conservation. Insights from this research were presented at several international conferences such as: International Water Association IWA (Bordeaux, France); Environmental Psychology (Aarhus, Denmark); World Social Marketing Conference (Brighton, UK) and European Social Marketing ESMA (Thessaloniki, Greece). Lina is passionate about research impact and has experience in collaborations with various institutions (e.g. water companies, universities, NGOs) to develop tailored behavior change interventions. She welcomes collaborations with academics and practitioners interested in sustainable consumption, resource conservation and behavior change. 

Gaone is a highly motivated Communications for Development master’s degree holder from Ohio University, with over 8 years of experience in the field. She has led development and behaviour change projects for clients and partners including UNICEF, the Botswana government, Athens County Ohio, and the Bill & Melinda Gates Foundation. Her aspiration is to bring forth social change through different strategies such as social marketing and community development projects. Her skills and experience include, but not limited to, research, data analysis, event management, TV production (producing, directing, editing, presenting), as well as project management. Gaone serves in the AfSMA board as a member of the webinar committee. The committee dedicates its time to plan and coordinate workshops and webinars, online and in-person, focusing on social marketing in Africa and the world for AfSMA members and non-members. 

Feston Kafuti is a sales & marketing advisor and public administrator with over 20 years’ experience. He holds a Bachelor in Public Administration, qualifications in sales and marketing management and has received recognition by Chartered Institute of Marketing (CIM) in the UK. His current role includes teamwork and internal partnerships, ideal generation techniques and frameworks, and managing information and knowledge in community development and service delivery projects. Feston is a champion for issues including Gender Based Violence (GBV), data collection in drug use epidemiology, and smart care plus. He has participated in a number of social marketing campaigns under the Zambian Ministry of Health, including campaigns for COVID-19, Child Health Week and Polio. 

Victoria is a consultant, social scientist and management practitioner experienced in designing innovative programs to improve livelihoods and quality of life across Africa. Her experience is in carrying out surveys during feasibility, commissioning and decommissioning of projects, stakeholder engagements, capacity building, risk management, knowledge management, project management, participatory approaches, quantitative and qualitative research, M&E, strategy and policy. Her educational background is in BSc Information Systems and MA (Social Studies) Monitoring and Evaluation. Her current research is on Waste Management practices and its effect on our environment. Vicky has worked on projects in the areas of petroleum, oil and gas, renewable energy, building construction, roads construction, markets, agriculture, governance, youth, education, Sexual and Gender Based Violence (SGBV), Water, Sanitation and Hygiene (WASH). 

Menna Kamel is the founder of Insan Social Marketing Company, Egypt’s first social marketing firm. A Social Marketing and Social & Behavior Change (SBC) consultant, she is a founding and Board of Directors (BOD) member of the International Social Marketing Association (iSMA), serves on the BOD for the African Social Marketing Association (AfSMA), and leads the Egypt Country Chapter for the African Society for Social and Behavior Change (AS-SBC). Menna worked with UN agencies, NGOs, and the Egyptian government, developing communication and social marketing strategies. A Presidential Leadership Program graduate and top of her MBA class at the American University in Cairo (AUC). She holds a Bachelor’s in Business Administration with highest honors from AUC with a concentration in marketing and minor in psychology. The “Screens Program” is her company’s flagship program focusing on social and behavior change to support parents, educators, children and adolescents to attain a healthy well-being through her 3S’s model: screen time, content and habits.