Welcome to the African Social Marketing Association

What is AfSMA?

The African Social Marketing Association (AfSMA) is a growing community of professionals and academics across the continent who are enthusiastic and passionate about social marketing and social and behaviour change, leveraging social marketing techniques in addressing the numerous social challenges bedevilling Africa and Africans.

The AfSMA has a focused agenda of bringing together social marketing (SM), and social and behaviour change (SBC) practitioners, academics, researchers, and policy makers including macro stakeholders such as governments, NGOs, multilateral organisations, and donors. The association seeks to help build capacity and nurture the social marketing space in Africa, creating an output which would be a sustainable cadre of expertise to support the scale of more effective social marketing programs and interventions on the continent.


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